Wrong on so many levels

Wandering into my local Delhaize Shop'n'Go minimart the other day, my eye was taken by an item in the chiller cabinet that simply beggared belief. Called 'fruit of the day', it consisted of two kiwi fruits sliced up and packaged in a large plastic tray with a plastic film lid. The retail price was Euro 2.59. Two kiwis 'packaged' in their regular furry skin cost Euro 0.64 in the same store. So, a 400% mark-up and totally superfluous packaging. Well done Delhaize!